Mixtape Made
Driving Scalable Growth Through Strategic Marketing and Compelling Storytelling
Helping D2C startups and small businesses accelerate success through by empowering brands to scale with proven strategies and authentic narratives that resonate, engage, and drive sustainable growth.
Driven by results, inspired by you.
Hi, I'm Jean.
Every business has a story—and I’m here to help you tell yours in a way that drives growth and delivers results.
As a Fractional CMO, I partner with businesses to craft scalable marketing strategies that resonate with audiences and generate measurable impact.From spearheading the launch of billion-dollar franchises to leading award winning campaigns, my 20+ years of experience in design and marketing have been shaped by one guiding principle: uncover the unique narrative at the heart of every brand. Together, we’ll transform your vision into a strategy that builds loyalty, sparks engagement, and achieves real growth.
Strategic Consulting
Focused, high-impact engagements to solve specific marketing challenges and inform broader strategies.
Brand Positioning Workshop
Craft messaging frameworks, audience profiles, and differentiation strategies to elevate your brand.Deliverables:
Messaging framework (clarify mission, value proposition, tagline).
• Audience profiles and competitive analysis.
• Actionable differentiation plan.
Marketing Strategy Blueprint & Performance Audit
A comprehensive marketing strategy that aligns with your business goals, incorporating actionable insights from a detailed performance audit of existing campaigns. This service identifies growth opportunities and provides a strategic roadmap to achieve measurable results.Deliverables:
Performance Audit:
• Analysis of current marketing campaigns to assess performance and identify optimization opportunities.
• Recommendations to improve ROI and maximize efficiency.
• A/B testing framework for ongoing campaign improvement.
• Actionable insights to inform strategic planning.Strategic Roadmap:
• Audience segmentation and detailed channel strategy (paid, organic, email, etc.).
• KPIs and measurement frameworks to track progress.
• Risk assessment and mitigation strategies for potential pitfalls.
• Budget allocation recommendations for proposed marketing channels.
Marketing Operations Setup and Optimization
Establish efficient, scalable workflows and tools for your marketing operations, equipping your team with the right processes to execute campaigns effectively.Deliverables:
• SOP documentation of the entire marketing function.
• Workflow templates for recurring tasks.
• Recommendations and setup of marketing tools (e.g., CRM, automation, analytics).
Department Resourcing Plan for Growth
Plan the team, tools, and resources needed to scale your marketing efforts effectively.Deliverables:
• Organizational structure for growth.
• Staffing recommendations by role and expertise.
• Technology and tool recommendations for scaling.
Go-To-Market Strategy
Comprehensive support for launching new products, expanding into new markets, or beginning always-on evergreen marketing.Deliverables:
• Positioning framework and launch playbook.
• KPI development and benchmarking
• Tactical execution plan.
Ongoing Leadership and Oversight
Fractional CMO services tailored to your business goals, designed to drive continuous growth and market alignment. These services provide comprehensive marketing leadership, ensuring your strategies stay in sync with evolving business priorities, market trends, and growth opportunities. Offering strategic oversight, hands-on guidance, and operational excellence, this approach supports every facet of your marketing function for sustained success.Deliverables:
Strategic Leadership & Oversight
• Quarterly marketing strategy reviews, updates, and tactical optimization.
• Stakeholder alignment sessions to ensure company-wide synergy.
• Mentorship, Development, and Growth Planning for In-House Marketing TeamsMarketing Optimization & Maintenance
• Adaptive strategy updates to reflect business priorities and market dynamics.
• Standard operating procedure (SOP) and workflow optimization for seamless operations.
• Continuous campaign performance evaluations with actionable recommendations.Performance Tracking & Reporting
• KPI development, regular re-evaluation, and enhanced reporting frameworks.
• Detailed marketing performance reports with insights tailored for investors or leadership.
• Industry benchmarking to contextualize performance and opportunities.Execution & Growth Enablement
• Audience targeting and competitive positioning refinement.
• Tactical planning for evergreen marketing or new market expansion.
• Tools and frameworks to align marketing with sales efforts.
Case Studies
Coming Soon!
Contact
Ready to accelerate your growth? Let’s discuss how I can help your business thrive.